Experience 11 Limited (“Experience 11”, “we”, “us”, or “our”) being part of a group of companies including its affiliated or related companies from time to time (as listed here: https://wp.experience11.com/companies/) (together, the “Group”) recognizes and understands that customers, website visitors, and mobile application users are concerned about the privacy of personal data. The Group pledges to comply with the requirements of the Personal Data (Privacy) Ordinance (Cap. 486) (the “PDPO”) of the Laws of the Hong Kong Special Administrative Region of the People’s Republic of China (“Hong Kong”).
This Privacy Policy Statement outlines Experience 11’s practices and the choices you have concerning the collection and use of your personal data. This Privacy Policy Statement should be read together with the applicable Terms and Conditions of the relevant service, website, and/or mobile application provided by Experience 11 (the “Terms and Conditions”), provided that, in the event of any inconsistency between this Privacy Policy Statement and the Terms and Conditions concerning matters relating to personal data, this Privacy Policy Statement shall prevail. This Privacy Policy Statement should be also read together with the applicable personal information collection statement of the relevant service, website, and/or mobile application provided by Experience 11 (the “PICS”), provided that, in the event of any inconsistency between this Privacy Policy Statement and the PICS concerning matters relating to personal data, the PICS shall prevail.
You may be invited to provide to Experience 11 your personal data on Experience 11’s relevant website(s) or mobile application(s), or through other media on a voluntary basis for different purposes at different times. If you are under the age of eighteen (18), you should obtain consent from your parent or guardian before you provide Experience 11 with your personal data.
When you visit our website(s) and/or use our mobile application(s), our servers will collect only data relating to your visits to/use of such website(s) and/or use such mobile application(s), including but not limited to your IP address, domain name, browser type and access time (“Log Files”) but will not collect your personal data. However, if you register on our website and log in to your account, we may combine your Log Files with other personal data we collect from you, in which case such Log Files shall be considered your personal data for the purposes of, and will be used in accordance with, this Privacy Policy Statement and the PICS.
When you browse our website(s) and/or use our mobile application(s), cookies will be stored in your computers, mobile phones or other devices for internal navigation and programming only. We may use cookies and other tracking mechanisms described below to track information about your use of our website(s) and/or mobile application(s) (“Tracking Data”). We may combine this Tracking Data with other personal data we collect from you, in which case such Tracking Data shall be considered your personal data for the purpose of, and will be used in accordance with, this Privacy Policy Statement and the PICS.
Cookies are alphanumeric identifiers that we transfer to your computers, mobile phones or other devices through your web browser for record-keeping purposes. Some cookies allow us to make it easier for you to navigate our website(s) and/or mobile application(s), while others are used to enable a faster log-in process, or to allow us to store and track information about your interests and preferences at our website(s) and/or mobile application(s).
We may also engage third parties to track and analyse non-personally identifiable data from the website(s) or mobile application(s). We use the data collected by such third parties to help us administer and improve the quality of our website(s) or mobile application(s) and to analyse usage of the same. This is unrelated to and separate from your personal data. Such third parties may combine the non-personally identifiable data that we provide about you with other information that they have collected. You can edit your browser settings to disable cookies but to do so you may not be able to utilize certain functionality of our website(s) and/or mobile application(s) (where applicable).
If you interact with us on social media platforms (for example if you “Like” our Facebook page(s)), we can interact with you and send you messages via these platforms. We will interact with you in accordance with the social media platform’s rules but we are not responsible for how the platform operators collect and handle your personal data. We are not responsible for what third parties post on our social media accounts.
For the different purposes in the course of conducting our business, you may be required to provide to us your personal data, which may include your name, gender, age (or age range), month of birth, contact details, e-mail address, mailing/residential/correspondence address, contact number, membership number, marital status, family status, educational level, occupation, username and password, Log Files, Tracking Data, interests and favourite activities, transaction information (including your characteristics and transaction behavior), social media account information, etc. Details of personal data to be collected will also be set out in the relevant PICS provided to you on or before collection of such personal data.
Experience 11 will use your personal data for specific purposes identified in the PICS provided to you on or before your personal data is collected. This includes sharing your personal data with, and your personal data being used by, third parties as set out in the PICS for those purposes.
You may be requested to provide to Experience 11 certain personal data for specific services. If you fail to provide accurate or update information as requested for each specific service, the provision of such services by Experience 11 may be affected.
Experience 11 will retain your personal data for a period no longer than necessary for the fulfillment of the purposes for which they are to be used. If you are a subscriber of Experience 11’s services, your personal data will be retained for a reasonable period after termination of your subscription for verification and audit purposes. The above is subject to any legal, statutory, regulatory or accounting requirements.
Experience 11 may have on-line stores or some services and/or products which are hosted in the website(s) and/or mobile application(s) of Experience 11 but are operated by third party merchants. If you provide your personal data to the third party merchants in order to use, order or receive any services and/or products from the third party merchants, please note that your personal data is beyond the control of Experience 11 and thus is outside the scope of protection afforded by Experience 11.
The website(s) and/or mobile application(s) of Experience 11 may from time to time contain linkages to other third party websites and/or mobile applications. These other third party websites and/or mobile applications are independent from the website(s) or mobile application(s) of Experience 11. Experience 11 has no control or management over the contents of such other websites, mobile applications or their privacy policies or compliance with law. You should be fully aware that the provisions of such links do not constitute an endorsement, approval, or any form of association by or with Experience 11. Experience 11 has no control over your personal data submitted by you, if any, to other websites and/or mobile applications. This Privacy Policy Statement only applies to the website(s) and/or mobile application(s) of Experience 11. You should read the respective privacy policies of other websites or mobile applications.
Experience 11 may provide your personal data to the people and/or companies providing services (whether within or outside Hong Kong) to Experience 11 in connection with the specific purposes set out in the PICS and paragraph 6 above (the “Service Providers”). In these cases, the Service Providers are required to use your personal data consistent with the agreements Experience 11 enters into with them as well as this Privacy Policy Statement and the PICS.
The physical records of your personal data will be stored in secured places (whether within or outside Hong Kong) with restricted access by us or those who we share your personal data with in accordance with this Privacy Policy Statement and the PICS. The electronic records of your personal data will be stored in the servers of Experience 11 and/or relevant Service Providers as our data processors (whether within or outside Hong Kong) located in secured places and protected by adequate IT security measures (e.g. encryption for transmission of sensitive data through the internet in appropriate cases), or we will procure by contract or use our reasonable endeavours to ensure that those who we share your personal data with (whether within or outside Hong Kong) in accordance with this Privacy Policy Statement and the PICS do the same. Only authorized personnel of Experience 11 (who have been trained to handle your personal data properly and bound by a duty of confidentiality) will have access to these records and servers on a “need-to-know” and “need-to-use” basis, or we will procure by contract or use our reasonable endeavours to ensure that those who we share your personal data with (whether within or outside Hong Kong) in accordance with this Privacy Policy Statement and the PICS do the same.
Your personal data may be stored by us in physical locations and/or servers located within or outside Hong Kong and/or shared with third parties with physical locations and/or servers located within or outside Hong Kong, in each case in accordance with the PICS. However, we will take all reasonable measures to ensure that your personal data is stored and processed securely, regardless of the place or country in which it is stored, and we will procure by contract or use our reasonable endeavours to ensure that any third parties will do the same. Our cross-border transfer of your personal data will be conducted in accordance with the PICS and applicable laws for the protection of your personal data.
No data transmission over the internet or any other public network can be guaranteed to be completely secure, and privacy cannot be assured in your communications to us. You are encouraged to protect against unauthorized access to your password. You are advised to sign out from your account when finished particularly when using a shared computer.
Experience 11 may disclose your personal data as required by law, any government departments, regulatory authorities, enforcement agencies and courts of competent jurisdiction. Experience 11 excludes all liability for disclosure of your personal data in this manner.
If it becomes necessary for Experience 11 to take action against you for recovering from you the debt you owe to the Group, you agree that your personal data can be used by Experience 11 in identifying and taking legal action against you.
You have the right to request in writing to the Personal Data Privacy Officer of Experience 11 to:
All such requests will be handled promptly in accordance with the requirements of the PDPO. Experience 11 may charge you a reasonable fee for processing your personal data access request.
We cannot use or provide to third parties (whether intra-group and/or external parties) your personal data for direct marketing purposes without your consent. Subject to your consent, we may use or provide to third parties (whether intra-group and/or external parties) your personal data for direct marketing purposes in accordance with the PICS provided to you on or before collection of your personal data. You may withdraw your consent any time by writing to the Personal Data Privacy Officer of Experience 11 at 4th Floor, Tsim Sha Tsui Centre, 66 Mody Road, Tsim Sha Tsui East, Kowloon, Hong Kong (marked Confidential).
This Privacy Policy Statement may from time to time be updated, revised and amended. Any update, revision or amendment will be effective immediately upon being posted on website(s) and/or mobile application(s) of Experience 11. Where legally required, we shall notify you and/or obtain your consent for specific material updates, revision or amendment. If you do not accept the updates, revision or amendment, and/or provide your consent, then we may not be able to provide goods or services to you. You are advised to check the website(s) and/or mobile application(s) of Experience 11 for updates to this Privacy Policy Statement on a regular basis.
In the event of any actual or proposed transfer of business, transfer of shares, re-structuring, amalgamation, merger, sale, transfer, or purchase of us or our business or our affiliates or our affiliates’ businesses, Experience 11 may need to transfer your personal data to the new entity in accordance with the PICS. You will be notified of such event and you may decide to withdraw your consent to the use of your personal data.
If you have any questions or wish to access or correct your personal data or withdraw your consent to the use of your personal data held by Experience 11 for direct marketing purposes, please contact the Personal Data Privacy Officer of Experience 11 at:
4th Floor, Tsim Sha Tsui Centre
66 Mody Road, Tsim Sha Tsui East
Kowloon, Hong Kong
Attention: Personal Data Privacy Officer (Legal Department)
(Marked Confidential, and with the name of Experience 11 Limited)
If there is any inconsistency or conflict between the English and Chinese versions of this Privacy Policy Statement, the English version shall prevail.
If you are:
(i) an individual located in Mainland China who visits Experience 11’s relevant website(s) or uses Experience 11’s relevant mobile application(s), or otherwise uses Experience 11’s products and/or services including but not limited to the Experience 11 account/membership managed and operated by Experience 11 by phone or any other means from Mainland China; and/or
(ii) an individual holding a Mainland China passport and/or resident identity card who visits the premises, including but not limited to malls, shops and/or office buildings owned and/or managed by the Group, its Affiliates/Marketing Partners or related companies in Hong Kong or otherwise uses Experience 11’s’s products and/or services by phone or any other means in Hong Kong,
your personal data will be processed by Experience 11 in accordance with the “People’s Republic of China Addendum” in addition to this Privacy Policy Statement and the PICS, as well as the applicable data protection laws and regulations in Mainland China which, for the current purposes, excludes Hong Kong, the Macau Special Administrative Region of the People’s Republic of China and Taiwan.
Copyright @ 2025 Experience 11. All Right Reserved.
Experience 11 Limited – Experience 11 | Licence No. 352719
